Who are we?

Our website address is https://lamarusa.com.

Introduction

Lamar USA (hereinafter, “we” or “our”) is committed to protecting the privacy of users (hereinafter, “you” or “user”) who visit and use our website. This Privacy Policy describes how we collect, use, store, and protect your personal information. By using our website, you agree to the practices described in this policy.

Information We Collect

We may collect the following personal information when you use our website or communicate with us:

Other information: any additional data you voluntarily choose to provide us

Contact information: such as your name, email address, phone number, and company, which you voluntarily provide when filling out forms on the website or registering to receive newsletters or promotions.

Browsing data: such as your IP address, browser type, pages visited, time spent on our site, and other data regarding your interaction with our website, obtained through cookies or similar technologies.

Use of Information

We use the information we collect for the following purposes:

Legal compliance: to comply with applicable legal and regulatory obligations.

Website improvement: to personalize your user experience and enhance the functionality of our site.

Communications: to send you information about products, services, events, or promotions that may be of interest to you, provided you have given your consent to receive such communications.

Customer service: to respond to inquiries and requests you make.: para responder a consultas y solicitudes que nos realice.

Cookies and Similar Technologies

We use cookies to enhance your experience on our website. A cookie is a small text file stored on your device when you access our site. Cookies help us understand how you use our site, allowing us to improve our services. You can disable cookies in your browser settings, although this may affect the functionality of the site.

Disclosure of Information

We are committed to not selling, renting, or sharing your personal information with third parties, except in the following cases:

If necessary to comply with a legal obligation or to protect our rights, property, or safety, as well as that of our users.

With external service providers who assist us in operating the website and providing services, as long as these providers are committed to maintaining the confidentiality of your data.

Information Security

We implement technical and organizational security measures to protect your personal information against unauthorized access, loss, or alteration. However, no security system is completely infallible, and we cannot guarantee the absolute security of your information.

Retention of Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

User Rights

You have the right to:

• Access your personal information that we have collected.
• Rectify any incorrect or outdated information.
• Request the deletion of your personal information.
• Object to the processing of your personal data.

To exercise these rights, please contact us through the means indicated in the contact section.

Policy Changes

We reserve the right to modify this Privacy Policy at any time. Any changes will be notified on this page, and your continued use of the website after the publication of such changes will constitute your acceptance of them.

Contact

If you have any questions or wish to exercise your privacy rights, you can contact us through:

Email: [email protected]
Phone: (300) 547 8595

Authorization for the Processing of Personal Data

The Participant, in their capacity as the holder of the information and in compliance with the personal data protection regulations, ACKNOWLEDGES and ACCEPTS that they have been informed about the personal data processing policy of Lamar USA LLC, which is in accordance with the provisions of Law 1581 of 2012 and other applicable regulations regarding personal data protection in Colombia.

In this regard, I voluntarily, expressly, and knowingly authorize Lamar USA LLC, identified with NIT 900297431 – 0, to collect, store, use, delete, and generally process my personal data as the data controller for the following purposes:

• Management and development of the commercial relationship between Lamar USA LLC and the participant, including the provision of services, delivery of products, billing, and collection.
• Sending commercial, promotional, advertising, and marketing information related to the products and services offered by Lamar USA LLC.
• Conducting surveys, market studies, and satisfaction analyses to improve the quality of the products and services offered.
• Furthermore, you are informed that, as the holder of the information, you have the right to know, update, rectify, and delete your personal data, as well as to revoke at any time the authorization granted, in accordance with the procedures established in the personal data processing policy of Lamar USA LLC.

By accepting, you declare that you have read and understood the personal data processing policy of Lamar USA LLC, which is available for consultation at www.lamarusa.com.

This authorization is understood to be granted for the duration of the commercial relationship between Lamar USA LLC and the participant and will remain in effect until you exercise your right to revoke it.

Personal Data Processing Policy

In compliance with the provisions of Law 1581 of 2012 and its regulatory decree 1377 of 2013, Lamar USA LLC recognizes the importance of protecting the personal data of our clients, collaborators, suppliers, and other stakeholders. Therefore, we have adopted the following personal data processing policy:

• Applicable Principles: We are committed to applying the principles of legality, purpose, freedom, veracity, transparency, security, and confidentiality in the processing of personal data.

• Data Controller: Lamar USA LLC, identified with NIT 900297431 – 0, will be the data controller for the personal data.

• Finalidad del tratamiento: Los datos personales serán recolectados y tratados con el fin de:

• Management and development of the commercial relationship between Lamar USA LLC and the participant, including the provision of services, delivery of products, billing, and collection.
  
  
  • Sending commercial, promotional, advertising, and marketing information related to the products and services offered by Lamar USA LLC.
  • Conducting surveys, market studies, and satisfaction analyses to improve the quality of the products and services offered.
  • Furthermore, you are informed that, as the holder of the information, you have the right to know, update, rectify, and delete your personal data, as well as to revoke at any time the authorization granted, in accordance with the procedures established in the personal data processing policy of Lamar USA LLC.

• Rights of the Holders: We guarantee the exercise of the rights of access, rectification, updating, inclusion, deletion, and revocation of authorization for personal data, in accordance with the provisions of current regulations.

• Authorization of the Holder: The processing of personal data will require the prior, express, and informed consent of the holder, which will be obtained clearly and through the mechanisms established for this purpose.

• Information Security: We implement technical, administrative, and human measures to ensure the security of information and prevent its alteration, loss, consultation, unauthorized use, or access.

• Transfer and Transmission of Data: In the event of international data transfers, we guarantee compliance with the requirements established in current regulations.

• Validity and Update: This policy will be reviewed and updated periodically to ensure its alignment with the regulatory and operational changes of the company.

• Contact: To exercise your rights as a personal data holder, or to address any questions or concerns about the processing of such data, holders may contact customer service at customerservice@lamarusa.

By accepting this policy, the holders of personal data express their consent for the processing of their data in accordance with the provisions of this policy and current regulations.