Who We Are

Our website address is https://lamarusa.com.

Introduction

Lamar USA (hereinafter referred to as “we,” “us,” or “our”) is committed to protecting the privacy of users (hereinafter referred to as “you” or “user”) who visit and use our website.
This Privacy Policy describes how we collect, use, store, and protect your personal information.
By using our website, you agree to the practices described in this policy.

Information We Collect

We may collect the following personal information when you use our website or communicate with us:

Contact Information: such as your name, email address, phone number, and company, which you voluntarily provide when completing forms on the website or registering to receive newsletters or promotions.

Browsing Data: such as your IP address, browser type, pages visited, time spent on our site, and other interaction data, collected through cookies or similar technologies.

Other Information: any additional data you voluntarily choose to provide to us.

Use of Information

We use the information we collect for the following purposes:

• Customer Support: to respond to your inquiries and requests.
• Communications: to send you information about products, services, events, or promotions that may be of interest to you, provided that you have given your consent to receive such communications.
• Website Improvement: to personalize your user experience and enhance the functionality of our website.
• Legal Compliance: to comply with applicable legal and regulatory obligations.

Cookies and Similar Technologies

We use cookies to improve your browsing experience on our website.
A cookie is a small text file stored on your device when you access our site. Cookies help us understand how you use our website, allowing us to improve our services.
You may disable cookies in your browser settings; however, this may affect the site’s functionality.

Disclosure of Information

We are committed not to sell, rent, or share your personal information with third parties, except in the following cases:

• When required to comply with a legal obligation or to protect our rights, property, or safety, as well as those of our users.
• With third-party service providers who assist us in operating the website and providing services, provided that such providers agree to maintain the confidentiality of your data.

Information Security

We implement technical and organizational security measures to protect your personal information from unauthorized access, loss, or alteration.
However, no security system is completely infallible, and we cannot guarantee absolute protection of your data.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

User Rights

You have the right to:

• Access your personal information that we have collected.
• Correct any inaccurate or outdated information.
• Request the deletion of your personal information.
• Object to the processing of your personal data.

To exercise these rights, please contact us using the information provided in the Contact section below.

Policy Updates

We reserve the right to modify this Privacy Policy at any time.
Any changes will be posted on this page, and your continued use of the website after such updates will constitute your acceptance of the revised policy.

Contact

If you have any questions or wish to exercise your privacy rights, please contact us at:

Email: customerservice@lamarusa.com
Phone: (300) 547 8595

Authorization for the Processing of Personal Data

A. For Users in LATIN AMERICA (Colombia, Ecuador, and Peru)

In compliance with Law 1581 of 2012 (Colombia), the Organic Law on Personal Data Protection (Ecuador), and Law No. 29733 (Peru), Data Subjects in these countries possess the following rights (ARCO Rights):

• Access, Update, and Rectify: To request access to their personal data, review its status, and correct any inaccurate or outdated information with the Company.
• Revocation and Erasure (Deletion): To request the deletion of their data from our databases or revoke the authorization granted, provided there is no legal or contractual obligation to retain it.
• Objection and Restriction: To object to the processing of their data for specific purposes (such as direct marketing).
• Proof of Authorization: To request evidence of the consent granted to the Company for the processing of their data.
• File Complaints with Authorities: To file complaints with the regulatory bodies of their respective countries if they believe their rights have been violated: the Superintendency of Industry and Commerce (SIC) in Colombia, the Data Protection Authority in Ecuador, or the National Authority for Personal Data Protection (ANDP) in Peru.

B. For Users in the EUROPEAN UNION (GDPR Compliance)

In accordance with the General Data Protection Regulation (GDPR), if you are located within the European Economic Area, you have the following specific rights:

• Legal Basis: The processing of your data is based on your explicit consent and/or the necessity to execute a contract or service requested by you.
• Right of Access and Rectification: To request a copy of your personal data and correct any inaccuracies.
• Right to Erasure («To Be Forgotten»): To request the deletion of your data when it is no longer necessary for the purposes for which it was collected.
• Right to Data Portability: To request that your data be provided to you in a structured, commonly used, and machine-readable format to transfer it to another provider.
• Right to Restriction and Objection: To object to the use of your data for direct marketing purposes at any time.

C. For Users in NORTH AMERICA (United States / Canada – CCPA Focus)

For residents of the United States (including states with strict laws such as California’s CCPA/CPRA):

• Right to Know and Delete: You have the right to request that we disclose what categories of personal information we collect and to request its deletion.
• No Sale of Data: Lamar USA LLC DOES NOT sell, rent, or share its users’ personal information with third parties for those third parties’ commercial or advertising purposes.
• Non-Discrimination: We will not discriminate against any user for exercising any of their privacy rights.

TERM AND AMENDMENTS

• This authorization and policy shall remain in effect for the duration of the commercial or operational relationship between the data subject and the Company, or until the data subject exercises their right to revocation. Lamar USA LLC reserves the right to modify this policy to adapt it to new legislative developments, which will be duly notified through our web portal.

Personal Data Processing Policy

In compliance with Law 1581 of 2012 and its regulatory decree 1377 of 2013, Lamar USA LLC recognizes the importance of protecting the personal data of our clients, collaborators, suppliers, and other interested parties.
Therefore, we have adopted the following Personal Data Processing Policy:

• Applicable Principles: We commit to applying the principles of legality, purpose, freedom, accuracy, transparency, security, and confidentiality in personal data processing.
• Data Controller: Lamar USA LLC, identified with NIT 900297431 – 0, is responsible for the processing of personal data.
• Purpose of Processing: Personal data will be collected and processed for the purpose of:
• Managing and developing the commercial relationship between Lamar USA LLC and the participant, including service provision, product delivery, invoicing, and collection.
• Sending commercial, promotional, advertising, and marketing information related to Lamar USA LLC’s products and services.
• Conducting surveys, market studies, and satisfaction analyses to improve the quality of products and services.
• Rights of Data Subjects: We guarantee the right to access, correct, update, include, delete, and revoke the authorization of personal data, in accordance with applicable law.
• Authorization: The processing of personal data requires the prior, express, and informed consent of the data subject, obtained clearly through the mechanisms provided for such purposes.
• Information Security: We implement technical, administrative, and human measures to guarantee information security and prevent its alteration, loss, consultation, unauthorized use, or access.
• Data Transfer and Transmission: In cases of international data transfer, we ensure compliance with applicable legal requirements.
• Validity and Updates: This policy will be reviewed and updated periodically to ensure its compliance with regulatory and operational changes within the company.

Contact:
To exercise your rights as a data subject, or to resolve questions or concerns regarding data processing, you may contact our Customer Service team at:
customerservice@lamarusa.com

By accepting this policy, data subjects express their consent for the processing of their personal data in accordance with the provisions of this policy and the applicable laws.

Need more information? Contact us today — we’ll be happy to help.

Subscribe to our bulletin and access valuable information about process optimization, equipment reliability, and new certified solutions from Lamar USA.